Group launches campaign backing health-care price transparency push

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(The Center Square) – A national conservative nonprofit will launch a new television advertisement advocating for President Donald Trump’s efforts to reduce healthcare costs through price transparency, arguing that patients need clearer information about medical care costs.

Save Our States, a grassroots organization focused on federalism and regulatory reform, announced the ad will begin airing on Tuesday. The spot highlights Trump-era policies aimed at requiring hospitals and insurers to disclose prices in advance, allowing consumers to compare costs and plan expenses.

The ad launch follows the group’s recent “Show Us Your Prices” campaign, which calls on policymakers to expand healthcare cost transparency requirements.

The campaign argues that hidden pricing has contributed to rising costs for families and small businesses while protecting hospitals and insurers from competition.

The 30-second ad frames price transparency as a nonpartisan consumer issue. It criticizes hospitals and insurance companies for keeping prices hidden and urges immediate action to empower patients with clearer cost information before receiving care.

"Donald Trump is fighting to make healthcare affordable again," the ad says. "Hospitals and insurance companies have kept prices hidden, charging anything they want. They win, you lose. Profits go up, patients get left behind. They won't put America first. But President Trump will. Americans need price transparency now. More choices, more power, lower costs."

Save Our States says the campaign builds on executive actions taken during the Trump administration that required hospitals to publicly post prices and insurers to provide advanced explanations of benefits through a provision in the No Surprises Act, which Trump signed into law during his first term but the Biden administration didn't enforce. Supporters argue officials should strengthen these rules.

Andrew Bremberg, who served as assistant to the president and director of the Domestic Policy Council during the first Trump administration, said transparency reforms could deliver near-term relief if fully implemented.

“Americans are being crushed by hidden healthcare costs, and the fastest way to deliver relief is to implement real price transparency now,” Bremberg said. “When patients can see the actual price of care upfront, you unleash competition so prices fall and families can finally plan and budget with confidence.”

Bremberg said reforms like requiring advanced notice of what insurance covers and what patients will owe out of pocket would help restore accountability in the healthcare system.

“Americans shouldn’t have to wait years to feel a policy’s impact,” he said. “That’s why swift implementation of reforms like the Advanced Explanation of Benefits is so critical.”

Healthcare price transparency has gained bipartisan attention in recent years as costs continue to outpace wages. Advocates argue that without transparent pricing, patients cannot shop for care or avoid unexpected bills, especially for routine procedures.

Healthcare industry critics say opaque pricing benefits large institutions while leaving families vulnerable to surprise post-treatment charges. Transparency supporters argue that market pressure would push providers to lower prices once consumers have upfront access to costs.

The Save Our States ad directs viewers to a website supporting expanded transparency requirements and praising Trump’s approach to healthcare affordability. The group says the campaign focuses on immediate policy changes rather than long-term restructuring of the healthcare system.